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As of January 2017, over 12 million hybrid electric vehicles have been sold worldwide since their inception in 1997. April 2016, Japan ranked as the market leader with more than 5 million hybrids sold, followed by the United States with cumulative sales of over 4 million units since 1999, and Europe with about 1.5 million hybrids delivered since 2000. Japan also has the world's highest hybrid market penetration. In 2016 the hybrid market share accounted for 38% of new standard passenger car sales, and 25.7% of new passenger vehicle sales including kei cars. Norway ranks second with a hybrid market share of 6.9% of new car sales in 2014, followed by the Netherlands with 3.7%, France and Sweden, both with 2.3%

Global sales are led by the Toyota Motor Company with more than 10 million Lexus and Toyota hybrids sold as of January 2017, followed by Honda Motor Co., Ltd. with cumulative global sales of more than 1.35 million hybrids as of June 2014; Ford Motor Corporation with over 424,000 hybrids sold in the United States through June 2015 and the Hyundai Group with cumulative global sales of 200,000 hybrids as of March 2014, including both Hyundai Motor Company and Kia Motors hybrid models. As of January 2017, worldwide hybrid sales are led by the Toyota Prius liftback, with cumulative sales of almost 4 million units.
The Prius nameplate had sold more than 6 million hybrids up to January 2017. Global Lexus hybrid sales achieved the 1 million unit milestone in March 2016. As of January 2017, the conventional Prius is the all-time best-selling hybrid car in both Japan and the U.S., with sales of over 1.8 million in Japan and 1.75 million in the United States.